I think this may be the new black come Christmas...trade was seriously down, the footfall wasn't there. A lot of public opinion was against stores opening Boxing Day and New Year's Day just gone, a shifting trend towards keeping it special for family time, certain firms were proudly advertising the fact that they would be closed to enable their staff a decent break, and their sales would be the traditional January sales commencing January 2nd.
The emphasis is now on mental health and wellbeing, the trend appears to be moving into the old traditional festivities. Christmas markets, fresh produce, not large pre packed, from God knows where meat, fruit and veg, and a shed load of nostalgia thrown in for good measure.