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Author Topic: Merchandising Moans  (Read 181350 times)

spaceranger73

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Merchandising Moans
« on: 17-10-12, 06:47PM »
Last week in the Daily Mails letters page there was a letter about Tesco's new customer service push (making moments matter), the person commented that the most irritating thing they found about their shopping experience was the constant movement of products.

As a merchandiser I recognise the need to re-merchandise groups to give extra space to best selling lines, introducing new lines, discontinuing poor selling lines etc etc. However I do not see the sense in moving mods around for what seems the sake of it.

 I'm not talking about seasonal moves like produce or the up coming meat move as of course we need to increase/decrease space according to the seasons. Also moves which increase space according to sales eg dog food increasing cat food decreasing following sales analysis.


This week I had new moves on ready meals, lightbulbs and stationery. None of these groups increased or decreased space, however the run on all 3 changed for no apparent reason. We had to move kids stationery from the left hand side  (next to toys) to the right hand side of core stationery??? Ready meals swapped places with destination and finest meals, lightbulbs swapped with the plugs/torches mod etc. So basically if a customer comes into my store today for a shepherds pie, lightbulb and a ruler then they are not in the same place as they were last week. All of these moves could have been completed this week introducing the new lines etc without changing the run and hence maybe not annoying customers enough to write to a national newspaper.

I know when I shop in a different store from my own that I normally come away without some products I normally buy as i don't know the layout. Surely Tesco realise that customers come back to the same store week after week as they are familiar with that store and its layout.

Whenever I have raised questions regarding the future floorplans I am told that we have to go with it, that head office know best. Indeed one manager once said to me that people who get paid far more than me are more qualified to make these decisions than myself (charming).

tumshie

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Re: Merchandising Moans
« Reply #1 on: 17-10-12, 07:40PM »
i had the MMM training recently, in which the manager said that Tsco has been failing for about 8 years but that no-one took any notice.
the reason given by that manager, in sarcastic tone of voice, was basically what spaceranger said - 
people who get paid far more than me are more qualified to make these decisions than myself .
all of us at the meeting were mightily impressed thinking of our glorious leaders !!  :d:


the customer viewpoints, that are to take the place of mystery shopper, will be asking customers about their shopping experience so maybe tsco will finally get the message that shifting the merchandise around isn't popular.

mrblobby

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Re: Merchandising Moans
« Reply #2 on: 17-10-12, 10:47PM »
Theres an upcoming range change on Spirits. Im sure the people at head office who come up with these things things think customers are complete idiots. It has come with a rather patronising brochure explaining how all the new mod layouts make it easier and simpler for customers. eg 'Malt Whiskey' in a wooden malt whisky mod to give it a 'premium feel' then a promotional mod so they can see promotions easily. Just put the bleeding things on the shelves in an easy to spot location - customers arent idiots, in fact they probably have more savvy than the people at head office coming up with this stuff. Im sure customers are more worried about price, and actually having stock on the shelves which more often than not it isnt in the evenings when most people buy alcohol.

Not to mention they keep reverting things one way then change it back to how it was 2 years previously when they realise that it has had no effect. I think the company is a little knee jerk when it comes to merchandising, the workloads just get worse and worse every year, whilst the staffing levels go down. And no I dont think silly upgrades to the PDA system save time when yo have to move 30 mods of stock!
« Last Edit: 17-10-12, 10:51PM by mrblobby »

artimis

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Re: Merchandising Moans
« Reply #3 on: 18-10-12, 01:53PM »
Agree with the but heres a thought, instead of spending thousands on head office updates to PDA's and much more on people to tell every store what to sell how about letting Merchandisers do their jobs and stop messing them about by moving items 2 spaces to left or 1 shelf up/down. I walk into iceland and always know where to find things, they dont move stock around, same applies to factory warehouse and stacks of other shops, just put things in one place instead of endless multiple locations and on clipstips and let merchandisers organise promo mods and power isles with whatever current.

been here forever

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Re: Merchandising Moans
« Reply #4 on: 18-10-12, 02:28PM »
I also feel sorry for the merchandisers,how the hell are you suppose to read those plans? have you seen how small the print is? Also moving things about all the time make the rest of the staff look like a bunch of muppets as we don't know where things are moved to,Leave stuff alone! As a customer when i go in a if i cant find it after 5 mins i just walk out, i spend my money elsewhere where they don't keep moving stock around.When will the supermarkets learn,the more you annoy a customer the more chance they have of not coming back.

been here forever

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Re: Merchandising Moans
« Reply #5 on: 18-10-12, 02:37PM »
Another thing that really winds me up is the location of some of the clip strips, who decides where they go? Do you people really think it's wise to have tablets,superglue and STANLEY KNIVES, on the wines and spirits aisle? What are you thinking off? some of the clip strips have no connection whatsoever which the products they are placed with. >:( >:(

Interstellar

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Re: Merchandising Moans
« Reply #6 on: 18-10-12, 06:32PM »
Is anyone actually using the new 'Idiots Guide' to merchandising? The one that tells you to remove a new line from a cage and put it on your trolley. Then when you've done one mod, go back to W/H and get some more new lines. Has anyone actually received the new Merchandising trolley?

FunLovinCriminal

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Re: Merchandising Moans
« Reply #7 on: 18-10-12, 06:33PM »
Been Here Forever

I completely agree. I am not joking when I say, we have a condoms clipstrip in with out nappies/babycare section - ludicrous?


tumshie

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Re: Merchandising Moans
« Reply #8 on: 18-10-12, 07:44PM »
i dunno,a harassed mum/dad whose brain is addled after too much time with the squawking infant might be delighted to suddenly be offered the chance to buy condoms, which they might have forgotten otherwise, leading to more squawking etc etc etc....     ;)

mrblobby

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Re: Merchandising Moans
« Reply #9 on: 18-10-12, 09:23PM »
Another thing that really winds me up is the location of some of the clip strips, who decides where they go? Do you people really think it's wise to have tablets,superglue and STANLEY KNIVES, on the wines and spirits aisle? What are you thinking off? some of the clip strips have no connection whatsoever which the products they are placed with. >:( >:(
There is actually a clipstrip brochure that explains where different items of clipstrips should be located. ie. Toys down the Sweets aisle, corkscrews and painkillers down the alcohol aisle, Egg Timers by the eggs. However no stores actually excecute these rules properly due to lack off staff. Most of them just get bunged out in any old aisle. In fact you're lucky if they even make the shop floor, we had about 5 cages of them in the warehouse due to the clipstrip lady being pledged for checkouts for months in a row.
« Last Edit: 18-10-12, 09:24PM by mrblobby »

tumshie

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Re: Merchandising Moans
« Reply #10 on: 18-10-12, 10:04PM »
corkscrews and painkillers down the alcohol aisle??
so when i'm about to drag myself miserably home from work with a bottle of vodka, i can be offered a dose of paracetamol to go with it?  (?))

spaceranger73

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Re: Merchandising Moans
« Reply #11 on: 18-10-12, 10:27PM »
Pfffff I know what you mean Candytree, what is the point in this report? move from shelf a to shelf b, move to clearance space, place on trolley????
 I said to my SCM today not to bother printing it as its a waste of paper (they are banging on about each piece of paper costing 0.3p in our store) she replied that it must be printed or else it comes down on the bosses workplan that it hasn't been printed? So now we have to print it and put it in the polly pocket, along with the plan, range report, shelf capacity report, RD57 form, kitchen sink.... thought they were supposed to be making jobs easier?
 I am capable of looking at a plan and seeing if a product needs to move from shelf a to b thank you I'm not a complete moron.
We are going to be getting 1 trolley, for 2 merchandisers? supposedly they are getting rid of paper plans to put them on the trolleys tablet? so we are supposed to share? what happens when the tablet goes the way of the PDA's?
On the issue of clipstrips some of them are so heavy and the yellow hooks are difficult to clip on properly so half the time they are left hanging on the stripping, which then snaps ,but we cant replace it as the constant request for new stripping never gets approved by someone higher up. Am at the using sellotape to fix stripping stage now as have pilfered all I can from capping shelves and spare shelves (stored precariously in the yard, watch you don't get knocked out by a clothing rail falling). As for whats on them, in our store they keep putting clipstrips with crisps/popcorn/smints etc in 'licensed space' which under our strict licensing laws is illegal in Scotland................I could go on and on but sick of hearing myself moan  :(

Curious392

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Re: Merchandising Moans
« Reply #12 on: 19-10-12, 04:35PM »

artimis

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Re: Merchandising Moans
« Reply #13 on: 19-10-12, 07:21PM »
One fundamental flaw with "simply merchandising" is it doesn't know how many discontinued and mis-pick lines are on our shelves at the time of merchandising so how can it possibly tell us step by step exactly how to do our jobs. I think this is an exercise in making Merchandising a non-specialised job and if you just discard anything not on plan yes it will work but 99% of the time it won't. Havn't seen trolley, better to spend money on the electronic clip strips and save money on paper and discard clip strips altogether in my opinion. I am told money is made on clip strips but what I don't know is how much is lost in broken edge strips and damages to clip strip items when they fall or losses due to clip strips getting in way when customers snag items they are trying to pull off shelf and drop them. Save money on bubbles, they don't help, customers look for yellow labels or favourite brands or own brands. I find things easier by spotting the packaging when the view is unincumbered by tons of dross....talkers, bubbles, clipstips, flags (those daft hanging banners that break the clipstrips and usually end up on floor ripped or broken. Tesco is cluttered and how many times has a customer said to you, "where is?" when they stood right next to it but can't see it. Come on Tesco, if you want to be carbon friendly and stop the wasteage then cut out all this un-needed and customer confusing/annoying rubbish, it also costs money which could be used to invest in staff/training/equipment and cheaper prices as standard.

brucief

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Re: Merchandising Moans
« Reply #14 on: 19-10-12, 08:31PM »
You merchandisers are lucky.Usually you are the only colleagues on the shopfloor so you get a lot more opportunities to interact with customers and make moments matter!

Andymac1111

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Re: Merchandising Moans
« Reply #15 on: 19-10-12, 08:38PM »
Well have to say the meat and poultry change is happening this weekend and the plans we got down are all wrong. Tesco sort your act out

Mitch636

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Re: Merchandising Moans
« Reply #16 on: 20-10-12, 06:39AM »
Is anyone else concerned about the workload for wk35? WTF is that, about 7 new plans on top of about 9 refreshes and updates!? The fresh one is going to be bad enough as we've got counter ham in the place of where BBQ is meant to go which means manually squashing 5 mods of bacon into 4.

No, the merchandising "manual" is pointless and I never print it. It would definitely take longer, I can see where stuff will be going just by looking.

We haven't received our merch table either which has annoyed a collegue of mine who has seemed to mention it at least once a day since wk 28?  ;D

And my plans show about 30 new lines for the Spirits move and the manager said there's still loads of old stock that hasn't shifted since two moves ago, that'll be interesting then...everything on one bloody facing.

spaceranger73

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Re: Merchandising Moans
« Reply #17 on: 20-10-12, 10:00AM »
Looks like we will be pulling maps at the end of the week as usual, if I get all the new moves done I'll be happy as I'm on my own this week. Surely whoever decides the workload must see that some weeks are impossibly heavy. We have no choice but to cheat by pulling maps that haven't been merchandised, perhaps that's why they brought the pulled map system in? 'oh look everyone in the group have got green lights for their trackers, no probs lets go play golf' wonder what would happen if we all stopped cheating and they could see how we really cope with the workload.

chris9997

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Re: Merchandising Moans
« Reply #18 on: 20-10-12, 02:22PM »
Many years ago there used to be an instance of suppliers paying retailers money to put there products in a certain place in stores ie at eye level ,near the front of stores ete does anyone think this still happens?

artimis

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Re: Merchandising Moans
« Reply #19 on: 20-10-12, 06:02PM »
Well it does sort of happen Chris, ie. paying for key spots and extra shelf space.

I think we shouldn't pull maps when not managed to do the work, creating rod for own backs, show there is too large a workload, cause a stink and stop telling head office we have capacity to do more when we don't!! Yes it still has to be done but ask for overtime to do it and go red if refuse, else they think, oh can manage all that so we give em bit more and see what breaking point is.

As for meat move.... well I'm doing it to the plan sent down and they can't say I have done it wrong because I followed the plan. I know it doesn't match the store map but that's not my problem. I have my plans and that's enough for me.

Brucief: MMM? you kidding, if we do see customers on a night and help, etc then there is nobody about to see it lol
« Last Edit: 20-10-12, 06:04PM by artimis »

Mitch636

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Re: Merchandising Moans
« Reply #20 on: 23-10-12, 07:28AM »
I got a store specific plan for lamb for one mod but the floor plan says 2, I just moved it across as it was.

Now we've done it, I was then pulled aside and told there was a dolly of meat not on the plans, most of it breaded, pork and poultry. Complete joke as I've fitted in about 50 things over all.

brucief

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Re: Merchandising Moans
« Reply #21 on: 23-10-12, 07:33AM »

Brucief: MMM? you kidding, if we do see customers on a night and help, etc then there is nobody about to see it lol


So you think its only worth helping a customer if there is somebody there to see you doing it?

artimis

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Re: Merchandising Moans
« Reply #22 on: 23-10-12, 12:37PM »
Not what I meant Brucief, I'm always helping people it's just no-one about to notice I am following the policy so how can they say I am MMM or not :)

Mitch636

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Re: Merchandising Moans
« Reply #23 on: 26-10-12, 12:03PM »
Can anyone help clear something up with range reports?

When I started merchandising my manager did them on days whilst I merched over night. We did go through the workbooks briefly and signed training record cards etc but the range reports never stuck in my head. I had to do them this week as she's now left and kinda just blagged it.

So on the front page you've got, for example, 9 products added locally and none removed.

On the next page it says with 9 decisions your % will be x amount. If you're allowed to have between 0-4 you'd discontinue 5 products to bring it within 5% and investigate the worst sellers, right?

So on the front page, what would you write in "products added locally", "products removed locally" and "total decisions" if you were to discontinue those 5 things?

And what would you write if you did nothing and just left those 9 products in?


Curious392

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Re: Merchandising Moans
« Reply #24 on: 29-10-12, 01:36PM »
Mitch363,

Sounds like you've got basic ideas right with ranging. As for the front sheet, if you discontinue a line that is in the added locally section, just cross through it. Same if you add a line previously removed locally. Then just write in any new locally chosen lines into the added section or newly removed locally chosen lines to the removed section. You can then just count up what you have on each side and work out the percentage.

 

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