Quote from: OpShunned on 12-09-18, 10:37PM'Jacks' in my opinion is an absolute joke of a non-concept. In my humble opinion it epitomises a knee jerk reaction that has pervaded the Tesco boardroom while they punch each other in search of embryonic longevity.Truth. The biggest problem with this whole venture is that it's still Tesco, rather akin to the fake farms - Tesco still pretends that Rosedene Farm is some sort of local producer. Give it time, probably when it is thought to have done its job of reversing market share going to discounters, and it will morph back into normal Tesco gradually through introduction of own label and eventually the name. Nobody outside Tesco who shops at a discounter doesn't even know who the heck 'Jack' is and neither do they care, nor would I guess does anyone inside Tesco with less than 5 or 10 years' service. It's a short sacrifice to win customers back.If Tesco wanted to seriously compete with the discounters it could do so as, you know, Tesco - the name that was built on the principle of being the consumers champion. It would just need to listen to customers, lower its prices, get rid of all the gimmicky nonsense such as self serve tills (which you don't find at discounters) and improve service instead of farting around with grandoise costly schemes, a bit like it always did before its corporate arrogance took over around 20 years ago, and even more like it did when the real Jack ran the business. The concept of the scheme itself is proof that after nearly a decade Tesco finally recognises that the discounters are credible competitors eating its market share and that it needs to respond, and also that nothing it is doing is working. But this is not innovation it's emulation - it's a case of 'if you can't beat them join them' and thus an admission that we've been ripping customers off for years.To compete with discounters does not need another brand, another name, another shop on the street. It needs lower prices. But this is today's Tesco - when simplicity is all that's required you can bet for sure that the most overly complex, costly solution will be found. If Jack were still alive, he'd walk into Aldi or Lidl and think they were his legacy as they more closely resemble the principles he built the company on whilst wondering what the hell Tesco is doing. Tesco and its leaders have lost all retail acumen and obsess too much over complexities for this to succeed in the long to medium term.I'd hate to be in one of those Jacks stores - the expectation and pressure for them to deliver will be unmanageable and it will be those poor store teams who take the blame when it doesn't live up. This will backfire - if Jacks is seen as a 'discounter' then that means Tesco will be thus be seen as 'the expensive alternative side to the brand'. You can market, spin and dress this up however you wish but its still Tesco and that means the same blood flows through it, the same profit-centric blood that sees customers as an inconvenient cog in the wheel of taking money. Customers are fatigued with all that fakery which is another factor in the decision to shop elsewhere.
'Jacks' in my opinion is an absolute joke of a non-concept. In my humble opinion it epitomises a knee jerk reaction that has pervaded the Tesco boardroom while they punch each other in search of embryonic longevity.
It's to late for jack's as the other discount stores are established.Will be interested to see the range they will offer,I know the cheap range from Tesco will be in the shops but what about cheaper items ?
It’s a shocking way to treat people just to please the shareholders
We should all be worried about this, how long before Tesco start to bring our benefits "in line" with what Jacks are offering, we could all end up losing out once again. Given the cost savings long term for Tesco one can see a lot of stores getting converted over the coming years will space in the larger ones not used for Jacks being sold or rented out to third parties.